Broadcast "Mnet Asian Music Awards 2013" Branding
2013 / Broadcast
PROJECT INFO
2013 Mnet Asian Music Awards Brand Design
Onair Schedule: 2013.11.22(Fri) 20:00-24:00(KST)
Korean Broadcast: Mnet, tvN, OnStyle, O’live
Overseas Broadcast / Mnet Japan, Mnet America
Online Live Streaming / mwave.interest.me
Ceremony Location / Hong Kong AsiaWorld-Expo
CREDITS
Component : Teaser, Redcarpet PKG, Nominees VCR, Opener, Bumper, LED back
Concept : Retro-futurism & Homage to Dieter rams @ Music Factory
CD : Tae joo Kim. Junghyuck Han
Design Guide : Yuni Song @ Mnet Brand Design Team
ETC
크리에이티브 디렉터: 김태주
디렉터: 한정혁
노미니 디자인 가이드: 송은희
타이틀 모션 및 구성물 : 엠넷 브랜드디자인팀 협업
About MAMA (Mnet Asian Music Awards)
Main Concept is Music makes one, Asia’s top music awards, the Mnet Asian Music Awards (MAMA) launched in 1999 as the first and only Korean music video awards ceremony of its kind, under the name Mnet KM Music Festival. In 2009, <Asian Wave>, 2010, <One Asia>, and in 2011, 2012, and now 2013, under the slogan <Music Makes One>, MAMA brings together people of different cultures and different languages, truly bringing all fans and musical artists together on one great stage.
Asia’s largest-scale music awards ceremony, MAMA, aims to bring Asia’s music to the world, raising up to the global stage and giving international fans the opportunity to select the most beloved songs and artists of the year. MAMA is a place where K-Pop artists, Asian stars and international celebrities come together to create collabo stages you won’t see anywhere else.